Dunkin’ Brews Up a “Wicked” Collaboration with universal Pictures
November 5, 2025 – Dunkin’ is enchanting customers with a new line of beverages and merchandise inspired by the upcoming film, “Wicked: For Good,” in partnership with Universal Pictures. The “Dunkin’ x Wicked” collection launches today,featuring themed drinks and collectibles designed to capture the magic of Oz.
The limited-time menu includes the Wicked Green Matcha,a twist on Dunkin’s Iced Matcha Latte infused with brown sugar and toasted almond flavors and crafted with whole milk (oatmilk and almondmilk options are available). Guests can also enjoy the Wicked Pink Refresher, a sparkling beverage blending strawberry, dragon fruit, and blueberry. Completing the lineup are Wicked Munchkins Donut Hole Treats – Old Fashioned Glazed Munchkins reimagined with a pink-and-green makeover.
Beyond the beverages, Dunkin’ is offering a range of merchandise, including a tumbler, a straw buddy and topper set, and themed cup sleeves.
“‘Wicked: For Good’ is such a stunning blend of heart, music, and inventiveness,” said Jill Nelson, Dunkin’s chief marketing officer.”Partnering with a story that means so much to fans everywhere gave us the chance to have a little fun with our own world, too. The result is a collaboration that’s playful, creative – and in true Boston fashion, wicked good.”
The collaboration arrives as dunkin’ operates over 14,000 restaurants across nearly 40 global markets. This partnership represents a strategic marketing effort by Dunkin’ to tap into the excitement surrounding the highly anticipated film release and engage its customer base with a culturally relevant promotion.
