Dune: The Experience opens in downtown Los Angeles in November
Dune: The Experience, an interactive, walk-through attraction produced by Fever in partnership with Legendary Entertainment, opens in downtown Los Angeles in November. Designed to support the theatrical release of Denis Villeneuve’s Dune: Part Three, the exhibition features life-size vehicles, props, and a dozen rooms exploring the desert planet of Arrakis.
Inside Dune: The Experience in the Arts District
Los Angeles is about to host a visceral journey across the fictional universe of Dune, adapted for the screen by Denis Villeneuve. Dune: The Experience is scheduled to launch in November within the Arts District of downtown Los Angeles, operating at least through the end of December. The timing coincides directly with the theatrical debut of Dune: Part Three, slated for release on Dec. 18.
The attraction spans roughly a dozen rooms, with guests expected to spend about five minutes in each space. Tickets are scheduled to go on sale on Oct. 7 via the official Dune: The Experience web page, with prices ranging from $30 to $45. While the exhibition does not yet have a finalized closing date beyond December, organizers intend to take the attraction on a broader tour.
Interactive Exhibits and the Test of Humanity
The walk-through installation relies on sensory engagement, combining projection-based rooms, ancient carvings with hidden messages, and authentic production artifacts. Rob Shalhoub, a team lead at Fever producing the event alongside Legendary Entertainment, emphasizes the participatory nature of the design. “It really immerses you into the intensity of these films, where you’re up close and personal with these characters,” Shalhoub states.
One of the centerpiece installations places visitors directly into a recreation of the franchise’s “test of humanity.” In the storyline, participants place a hand inside a box to experience an intensely challenging test of will and intellect. Shalhoub notes that the attraction is designed to be somewhat shocking and participatory, putting attendees squarely on edge.
Amado Trevino, director of interactive media and experiences for Legendary Entertainment, points out that the environment is built to reward curiosity. Throughout the exhibit, walls will whisper, and guests can sit upon a replica of Paul Atreides’ throne to attempt impressions or watch the surrounding desert come alive through projection technology.
The experience shifts sensory focus across different chambers, utilizing tailored soundscapes, tactile elements, and visual projections. According to Shalhoub, the projection room simulates the vast scale and inherent dangers of Arrakis, including the presence of sandworms. Trevino summarizes the design philosophy by noting that visitors will see, hear, do, and feel the world of Dune from an internal perspective, complete with themed food and cocktails in a dedicated lounge area for lingering guests.