Dubai Real estate Surges as End-User Demand Overtakes Speculation
Dubai, UAE – Dubai’s real estate market is experiencing robust growth driven by genuine demand from end-users, marking a significant shift from the speculation-fueled activity of a decade ago, according to Damac Properties’ General Manager of Sales, Sajwani. This trend is fueling record sales figures for developers like damac, signaling a maturing and balanced market poised for sustained expansion.
The change reflects a growing preference for Dubai as a long-term home and investment destination, attracting families worldwide with it’s economic opportunities, high quality of life, and safety. This shift has resulted in a market increasingly shaped by buyers intending to live in properties, whether completed or under development, rather than short-term investors seeking speedy profits. Damac reported exceeding 20 billion dirhams in sales during the first half of 2025, propelled by major project launches including the “Damac Islands” development.
Sajwani highlighted Dubai’s change into a globally attractive city for both investment and residency. “Dubai has become one of the moast stable and attractive cities in the world…which prompts many families around the world to make the decision to move to and settle in it,” she stated.
The decline in speculative activity indicates a more mature market, according to Sajwani. “Today we see actual consumers who live and plan to stay in the long term, stressing that the market today is more mature and balanced,” she explained.This evolution suggests a more sustainable growth trajectory for Dubai’s real estate sector, built on solid foundations of genuine demand and long-term commitment.
