Disney Names Joss Hastings Global Marketing Chief for Consumer Products

Joss Hastings Ascends to Global Marketing Lead

The Walt Disney Co. has appointed 20-year company veteran Joss Hastings as senior vice president of marketing for Disney Consumer Products globally, according to reporting from The Hollywood Reporter and Deadline. Hastings will oversee worldwide marketing as the division shifts from Disney Experiences into Disney Entertainment, reporting jointly to Chief Marketing Officer Asad Ayaz and Consumer Products President Lisa Baldzicki.

Streamlining Monetization Across Legacy Units

For Disney, moving the consumer products division closer to the studios that create the intellectual property is designed to streamline monetization pipelines.

A Proven Track Record in High-Stakes Activations

Hastings steps into the role previously held by Ron Faris, bringing extensive experience across digital, music, parks, gaming, and consumer products. Her recent campaign work includes managing Disney’s global Formula 1 partnership, executing a sold-out Gentle Monster collaboration at the Shanghai Grand Prix, and spearheading a global Vogue collaboration for the company’s 100th anniversary.

The D23 Conference Countdown

The timing of the leadership appointment coincides with Disney’s preparations for the upcoming D23 conference in Anaheim, where the consumer products division is expected to showcase a broad array of new merchandise, toys, games, trading cards, and apparel.

Translating Creative Concepts into Business Drivers

As Asad Ayaz noted in official statements reported by Deadline, Hastings possesses a proven track record of turning creative concepts into culturally resonant business drivers.