Arkema, a global specialty materials company, is seeking a Digital Marketing Specialist focused on AI Sales Enablement & Engagement within its Bostik adhesive solutions segment, according to a recent job posting. The role signals a growing emphasis on leveraging artificial intelligence to enhance sales processes and customer interactions for the company’s adhesive products.
The position, detailed in a job advertisement, will be responsible for developing and implementing digital marketing strategies specifically designed to support Bostik’s sales teams with AI-powered tools and content. This includes creating engaging materials, training programs and digital experiences that enable sales representatives to effectively communicate the value proposition of Bostik’s adhesives.
Arkema has been actively expanding its presence in the adhesives market through both organic growth and strategic acquisitions. In December 2023, the company finalized the acquisition of Dow’s flexible packaging laminating adhesives business, bolstering its portfolio and market position, as reported by Indian Chemical News. This acquisition followed the opening of a fresh Bostik adhesive facility in Dallas, Texas, further demonstrating Arkema’s commitment to the North American market, according to Business Standard.
Laurent Peyronneau was recently appointed as Executive Vice President of Arkema’s Adhesive Solutions segment (Bostik), as announced by Indian Chemical News. Peyronneau’s leadership will likely play a key role in driving the integration of AI technologies into Bostik’s sales and marketing operations.
Massachusetts, where Arkema maintains a significant presence, has been recognized for its innovative spirit, according to Site Selection Magazine. This environment may contribute to Arkema’s adoption of cutting-edge technologies like AI within its Bostik division. The company did not respond to requests for comment regarding the specific AI technologies planned for implementation or the anticipated impact on sales performance.
