Davenport University Introduces 90-Credit BAS and One-Year MBA

Davenport University introduced a 90-credit Bachelor of Applied Science in Applied Marketing and a one-year Master of Business Administration this fall, aiming to lower costs and reduce time spent in the classroom, the Fall issue of DU Review magazine reported.

The applied marketing degree requires 90 credits instead of the traditional 120 credits. It incorporates stackable credentials that recognize student progress along the way. Students earn an applied marketing certificate after their first course sequence, an associate degree after the second, and the bachelor’s degree at the end of the 90-credit program.

“Innovation isn’t about changing for the sake of change,” Laura Kyriakopoulos, department chair in the Donald W. Maine College of Business, said in the Fall issue of DU Review magazine. “It’s about removing barriers, recognizing prior learning and experience, and creating pathways that help students reach their educational and career goals more efficiently without compromising quality.”

Kyriakopoulos stated that the new degree expands the university’s ability to serve adult learners, working professionals, career changers, and individuals with prior technical training or professional experience. The curriculum focuses on applied marketing skills, professional communication, and career development.

“I think it demonstrates that Davenport listens,” Kyriakopoulos told DU Review. “We pay attention to how students learn, how industries evolve and what students and employers are asking for. Rather than assuming, we’re willing to rethink traditional models and create programs that better align with today’s workforce and today’s students.”

The university’s new one-year MBA program addresses similar challenges for graduate students by offering an accelerated pathway with a predictable flat tuition rate of $15,000, according to DU Review. The program carries no additional fees or textbook costs.

“Launching this one-year MBA pathway shows that Davenport University has empathy for today’s working professionals and has a bold willingness to challenge the status quo,” Misty Davis, associate dean of the College of Business and College of Technology, said in DU Review. Davis added that the program solidifies the institution’s reputation for innovation.

Davis noted that the ideal student for the accelerated master’s program is an ambitious professional or recent graduate seeking to maximize return on investment. The program requires no GMAT or GRE scores for enrollment, as detailed in institutional coverage from davenport.edu.

Students can complete coursework through multiple delivery formats, including online classes, Livestream sessions, or on-campus instruction at various Michigan locations. The business college operates out of the Donald W. Maine College of Business building on the W.A. Lettinga Campus, which features corporate-style private study rooms and small class sizes.

“Speed does not mean cutting corners; it means that we’ve optimized structure,” Davis said in DU Review. “Davenport maintains its high academic standards by utilizing the exact same career-focused curriculum and expert faculty that define its traditional, highly respected MBA experience.”

Prospective students can apply online through davenport.edu or contact admissions representatives for further details regarding the six annual start dates.