OREFIELD, Pa. – A Pennsylvania couple’s gamble on preserving a piece of American cinematic history is entering a critical phase, with the summer months determining the long-term viability of Shankweiler’s Drive-In Theatre, the world’s oldest operating drive-in. Matt McClanahan and Lauren McChesney purchased the landmark in 2022, rescuing it from potential development, but the success of their venture hinges on a few key months of revenue.
Shankweiler’s, which first opened its screen in 1934, holds a unique place in the history of American entertainment. It was Pennsylvania’s first drive-in and only the nation’s second, according to the United Drive-In Theatre Owners Association. By the time McClanahan and McChesney stepped in, the property was facing the threat of being sold to developers, a fate they were determined to avoid.
The couple financed the purchase with a $1 million loan, supplementing it with their personal savings and retirement funds, according to reports. Their initial investment aimed to revitalize the aging theater and adapt it to a changing entertainment landscape. In 2024, Shankweiler’s turned a profit after significant investment, demonstrating the potential for success.
McClanahan, who grew up attending Shankweiler’s, had prior experience managing another drive-in and running a mobile movie business during the pandemic. McChesney, previously working in the healthcare industry, joined him in the venture, marking a significant career shift. Their combined experience proved crucial in navigating the challenges of operating a seasonal business.
The couple quickly realized the require to diversify revenue streams beyond traditional movie screenings. They introduced events like a Halloween trunk-or-treat and Valentine’s Day specials to attract a wider audience and generate income during the off-season. These events, alongside film screenings, are designed to maintain the theater active year-round, a rarity among drive-ins.
Despite these efforts, the summer months remain paramount. “Summer carries the theater for the entire rest of the year,” McClanahan told CNBC. The long daylight hours and pleasant evenings create ideal conditions for outdoor moviegoing, making this period crucial for generating the revenue needed to sustain operations throughout the year.
While summer is the peak season, Shankweiler’s has demonstrated its ability to draw crowds even during colder months. A November 2024 screening of “Wicked” generated $36,264 in revenue, showcasing the theater’s appeal beyond the traditional summer season. This success is attributed to the theater’s commitment to remaining open year-round, a strategy that sets it apart from many other drive-ins.
As of February 2025, Shankweiler’s is reportedly bringing in nearly $550,000 a year, a testament to the couple’s dedication and the enduring appeal of the drive-in experience. The theater’s continued success relies on maintaining this momentum and adapting to the evolving preferences of moviegoers.
