Core Health & Fitness: Innovative Proposal at San Diego HFA

Core Health & Fitness unveiled an integrated approach to fitness equipment at the Health & Fitness Association (HFA) Display 2026 in San Diego, showcasing a combined ecosystem of strength, cardio, and functional training solutions.

The company, exhibiting at booth #3217, presented a range of equipment including strength machines, cardio apparatus, functional training rigs, and Pilates reformers, designed to maximize space utilization within fitness facilities. A key focus of their display was expanded Pilates reformer options and configurable training environments through their Gym Rax brand, reflecting a growing trend toward boutique-style programming within larger health clubs.

The HFA Show, formerly known as IHRSA, is a major annual event for the global health and fitness industry, bringing together manufacturers, suppliers, and fitness professionals. This year’s event, held from March 16-18 at the San Diego Convention Center, featured keynote speakers including Erica Dhawan, Jesse Itzler, and Apolo Ohno, according to the HFA Show official website.

Core Health & Fitness’s presentation at the show comes as the fitness industry continues to evolve, with increased demand for versatile and space-efficient equipment. The company highlighted its ability to provide a fully integrated system, catering to diverse training modalities within a single facility.

The HFA Show also hosted the second HFA Hall of Fame induction ceremony, recognizing individuals who have made significant contributions to the health and fitness industry. Proceeds from the event benefit the HFA Foundation, a public charity supporting health through exercise, sponsored by The Bay Club Company.

Core Health & Fitness’s presence at the HFA Show coincided with their participation in FIBO 2026 in Cologne, Germany, in April, where they planned to showcase the latest advancements in strength, cardio, performance training, and fitness education.