Chicago Bears Launch “Real Bears Fans wear Pink” campaign to support Breast cancer Fight
CHICAGO, IL – The Chicago Bears, alongside their charitable arm Bears Care and advocate Health Care, today announced the launch of the 2025 “Real Bears Fans Wear pink” (RBFWP) campaign, a vital initiative dedicated to supporting individuals and families impacted by breast cancer across the Chicagoland area.
Running from September 18th through October 31st, the campaign will primarily focus on raising funds and awareness through the sale of a specially designed t-shirt. Featuring the RBFWP logo and a classic image of the beloved Bears mascot, Staley Da Bear, the shirt also proudly displays the Advocate Health Care logo, the team’s official health care partner.
All proceeds from shirt sales will directly benefit Bears Care, fueling their commitment to breast cancer screening, early detection programs, and comprehensive support services for survivors. Fans can purchase the shirt now at ChicagoBears.com/Pink.
“Every year, this campaign reminds us of the strength and resilience within our community,” said Marge Hamm, Director of Bears Care.”The funds we raise go directly to organizations that walk alongside patients and families, not just in treatment, but in the everyday moments that define survivorship. We’re honored to continue this work and we’re deeply grateful to our fans for making it possible.”
The RBFWP campaign will have a visible presence at select Bears home games, including the September 21st matchup against the Dallas Cowboys and the “Crucial Catch” game on October 19th versus the New Orleans Saints – a dedicated event recognizing National Breast Cancer Awareness Month. Shirts will be available for purchase at Soldier Field in the Vizzy Hard Seltzer Fan Zone (no game ticket required) and at multiple locations inside the stadium.
this initiative aligns with the NFL’s broader “Crucial Catch” program, emphasizing the importance of early detection and cancer prevention. Bears Care has already distributed over $2.1 million over the past 18 years to local organizations providing critical care and support to those affected by breast cancer.
Beyond fundraising, the campaign aims to underscore the life-saving impact of routine mammograms and screenings. For more details and to purchase a shirt, visit ChicagoBears.com/Pink and show your support for the fight against breast cancer.
Keywords: Chicago Bears, Bears Care, Advocate health Care, Real Bears Fans Wear Pink, RBFWP, Breast Cancer Awareness, NFL, Crucial Catch, Chicago, Charity, Fundraising, Mammograms, Screening, Staley Da Bear.
