Huawei Unveils Pura 80 Series with Enhanced Photography

Pura 80 Ultra and Pro Models Launch with Premium Features

Huawei has introduced its latest flagship smartphone lineup, the Pura 80 series, featuring the high-end Pura 80 Ultra and Pro models. These new devices build upon the strengths of the Pura 70 series, emphasizing advanced camera systems, sophisticated design, and robust performance. They are particularly targeted at photography enthusiasts and users demanding top-tier mobile experiences.

Pura 80 Ultra: A Photographer’s Dream

The Pura 80 Ultra stands out with its impressive camera hardware. It boasts a 1-inch ultra-high dynamic range main camera and a dual telephoto lens setup, offering 3.7x medium telephoto and 9.4x ultra-telephoto focal lengths. This dual telephoto system ensures versatility for both mid-range and distant shots. Powering the device is a substantial 5170mAh battery. Users can choose between striking “Snail Gold” and sleek “Guise Black” finishes.

Pura 80 Pro: Flagship Power, Accessible Price

Positioned as a more budget-friendly option, the Pura 80 Pro still delivers a powerful camera experience. It features a 1-inch main camera, although it’s a super-poly-light lens rather than an ultra-high dynamic range one, alongside a macro telephoto lens. The battery capacity matches the Ultra model at 5170mAh. Its design language is similar to the Pura 80 Ultra, with available “White” and “Red” special edition colors. Both models offer IP68 dust and water resistance, ensuring excellent durability.

Hong Kong Pricing and Availability

In Hong Kong, the Huawei Pura 80 Ultra will be available in a 16GB RAM + 512GB ROM configuration, retailing at HK$10,988. Pre-orders are open now, with the official release scheduled for August 8, 2025. The Pura 80 Pro, featuring 12GB RAM and 512GB ROM, is priced at HK$7,688 and also becomes available on August 8, 2025.

Early adopters who pre-order the Pura 80 series from authorized retailers and operators will receive a complimentary HUAWEI FreeBuds Pro 4 wireless headset, which has a suggested retail price of $1549.

Additionally, a special booking offer is available through the HUAWEI Hong Kong online store until August 7. Customers who place a deposit of $88 during this period will receive a $700 discount on their purchase.

In related mobile technology news, the average cost of flagship smartphones globally reached approximately $1,076 USD in early 2024, underscoring the premium market positioning of devices like the new Huawei Pura 80 series (Counterpoint Research 2024).