Cadillac revealed its Formula 1 livery during a Super Bowl advertisement on Sunday, offering the first official seem at the team’s design ahead of its 2026 debut. The advertisement showcased a striking, asymmetrical color scheme, dividing the car diagonally between black and a vibrant cadmium yellow.
The launch marks a significant step for the General Motors-backed team as it prepares to enter the F1 grid. Cadillac is developing its own power unit in-house, a project currently reported to be ahead of schedule, according to sources familiar with the program. This engine development is a key component of the team’s ambition to compete at the highest level of motorsport.
The unveiling took place during the Super Bowl, a strategic move to maximize global exposure for the new F1 team. The advertisement was produced in collaboration with Michael Bay, though the partnership has since been marred by a lawsuit. Bay is suing the Cadillac F1 team for $1.5 million, alleging that his ideas for the commercial were stolen.
The team is currently building its first F1 car, a process detailed in a recent statement from General Motors. The development involves a substantial investment in facilities and personnel, as Cadillac aims to establish a competitive presence in the sport. Details regarding the team’s driver lineup and team principal have not yet been publicly announced.
The asymmetrical livery design has drawn criticism from some observers, who view it as an unfavorable omen for the team’s future performance. However, Cadillac has not responded to these concerns, and the design remains a central element of the team’s brand identity. The team’s entry into Formula 1 represents a major commitment from General Motors to expand its presence in global motorsport.
