Aomori, Akita, and iwate Basketball Teams launch Community Support Initiative with Coca-Cola
Aomori, Japan – November 7, 2024 – Professional basketball clubs representing Aomori, Akita, and Iwate prefectures have partnered with Coca-Cola Japan to introduce a novel community support system, aiming to deliver assistance directly to residents.the initiative, dubbed a “new form of support,” seeks to bridge gaps in local aid networks and provide resources tailored to the specific needs of each region.
This collaboration responds to ongoing regional challenges and a desire to strengthen community bonds through the unifying power of sports. The basketball clubs – Michinoku Link Aomori, Akita Northern Happinets, and Iwate Big Bulls - will leverage their platforms and local connections to identify and address critical needs, while Coca-Cola provides logistical support and resources. The project focuses on bringing support “closer to you,” as stated by organizers, emphasizing accessibility and responsiveness.
The program’s structure involves the basketball clubs acting as central hubs, connecting residents with essential services and supplies. Details regarding specific support mechanisms and resource allocation will be announced in the coming weeks, with initial efforts concentrating on areas identified as having the greatest need. This initiative builds upon existing community outreach programs undertaken by the teams and Coca-Cola, expanding their impact and reach.
