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BCR Romania: Millions of Customers & Major Service Changes

Are you a BCR Romania customer looking to enhance your digital banking experience? BCR has recently unveiled significant updates to its George app,including a rebranded digital marketplace and expanded benefits programs. Read on to discover how these changes to George, and more, can improve your financial life.

BCR romania Revamps Digital Services, Unveils New Benefits for millions

The Romanian financial institution is rolling out meaningful updates to its George application, enhancing user experience and expanding its benefits program.

BCR Romania: Millions of Customers & Major Service Changes

Key Takeaways:

  • George Store Rebranded: The digital marketplace within the George app is now “Discover,” featuring a simplified and better-organized structure.
  • Easter Egg Hunt for Young Customers: George Junior users can participate in a virtual egg hunt with prizes, blending financial education with entertainment.
  • Enhanced Benefits Program: Max and Max invest customers gain access to exclusive discounts and advantages through accumulated points.
  • advanced Level Benefits: Customers who direct their income to BCR and select eligible products unlock additional benefits and financial coaching.
  • george 3.0 Advantages: Maintaining a monthly income of at least 2,000 lei in a George 3.0 account unlocks discounts on financial products.

Digital Change: George Store Evolves into “Discover”

BCR Romania is streamlining its digital offerings with a significant change to its George application. The George Store, a key component of the app, has been rebranded as “Discover.” This change aims to simplify the user experience and provide easier access to a range of financial services.

The bank stated, As we work continuously to improve the George application, george Store also evolves: it changes its name into discover in English and adopts a simpler and better organized structure. This rebranding reflects BCR’s commitment to meeting customer expectations and adapting to modern needs.

Engaging the Next Generation: George Junior’s Easter Egg Hunt

BCR Romania is also focusing on younger customers with a unique initiative within the George Junior section of the app. To celebrate Easter, young users will have the opportunity to participate in a virtual egg hunt, with prizes including personalized Easter icons. This initiative aims to make banking a fun and educational experience for children.

Maximizing Benefits: Exclusive Offers for Max and max Invest Customers

the bank’s benefits program continues to be a major draw for customers, notably those in the Max and Max Invest categories. Thes users can accumulate points through their chosen financial products, wich can then be redeemed for exclusive discounts and advantages.

You have the best offers in the benefits program at Max or Max Invest. It’s time to make your own offer.
BCR Romania

This approach allows customers to tailor their financial experience and maximize the value they receive from BCR.

Unlocking Advanced Benefits: The Path to Financial Success

BCR romania offers additional advantages to customers who bring their income to the bank and choose eligible products. These customers gain access to the Advanced level, which unlocks increasingly attractive benefits designed to help them achieve their financial goals. The George app also provides practical tips and strategies through its “fine coach” section, empowering users to take control of their finances.

George 3.0: Discounts and Advantages for Loyal Customers

Customers who maintain a monthly income of at least 2,000 lei in a George 3.0 account are eligible for a range of discounts and advantages on their favorite financial products.This initiative rewards customer loyalty and encourages them to deepen their relationship with the bank.

Discounts and advantages. George’s products come with discounts, benefits and benefits, and you make your own offer.
BCR Romania

By offering these incentives, BCR aims to help customers achieve their financial goals and make the most of their banking experience.

Social Media Engagement

BCR Romania actively engages with its customers through social media platforms.Here’s a recent Facebook post highlighting some of the latest updates:


Looking Ahead: Continuous improvement and Customer Satisfaction

The updates to the George application, the rebranding of George Store to Discover, and the expansion of the benefits program demonstrate BCR Romania’s commitment to innovation and customer satisfaction. The bank is continuously seeking feedback and suggestions from users to further improve its services and provide a valuable experience.

By adapting to the needs of an increasingly digital and connected audience, BCR Romania is solidifying its position as a leader in the Romanian financial market.

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