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Ross Garritty Discusses Matchroom Boxing‘s Strategic Rebrand
Matchroom Boxing underwent a comprehensive brand overhaul approximately one year ago, a decision driven by a candid assessment of the association’s position within the evolving sports landscape.according to Ross Garritty, a key figure in the rebranding process, the impetus stemmed from acknowledging a essential truth often overlooked by businesses. The revamp aimed to modernize the brand’s image and appeal to a broader audience.
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