AFTEC Formation is offering a new Licence DEG (Diplôme d’Enseignement Général) program focused on commerce, sales, and marketing, designed to prepare students for strategic roles in the field. The program, equivalent to a Bac+3 level degree, aims to provide a comprehensive understanding of market dynamics, consumer behavior, and business growth strategies.
The curriculum integrates legal and economic dimensions crucial for informed decision-making, alongside practical skills in prospecting, negotiation, digital marketing, and commercial management. According to program details, students will learn to analyze markets and develop actionable commercial plans to optimize business performance.
AFTEC Formation, a key training provider in the Centre-Val de Loire region for over 30 years, delivers the program in partnership with the Cnam Centre-Val de Loire (Conservatoire National des Arts et Métiers) in Orléans, with the Cnam serving as the certifying body. The organization provides both alternating and professional training across three sites.
The Licence DEG is intended for individuals holding a Bac+2 level diploma or a professional qualification registered in the RNCP (Répertoire National des Certifications Professionnelles) at level 5, or those who have completed the first two years (L1 and L2) of a DEG license, totaling 120 ECTS credits. Applicants with a validated Bac+2 level education (VES – Validation des études supérieures) or relevant professional experience (VAE and VAPP) are also eligible. The program’s structure can be adapted based on individual student profiles and initial assessments.
The program’s thematic areas include the economic and legal environment of organizations, commercial and development strategy, sales and negotiation techniques, strategic and operational marketing, digital marketing and commercial communication, customer relationship management, data analysis, and commercial project management. Graduates will be equipped to define and implement commercial and marketing strategies, analyze markets, manage customer portfolios, and leverage digital tools to enhance business performance.
AFTEC Formation also offers a range of other programs from Bac+1 to Bac+5 levels, including BTS, Bachelors, and MBAs, across its campuses in Brest, Caen, Laval, Rennes, and Vannes. A Bachelor in Business Management (Bac+2) is also available, as are Bachelors in Digital Design, Computer Science, Sport Management, and Marketing Digital. The organization is currently accepting applications for the September 2026 intake for many of these programs.
Students completing the Licence DEG can further their education with a complementary Master’s degree in Innovation, Enterprise and Society, which aims to prepare professionals to support organizations in anticipating future trends, fostering innovation, and driving organizational transformation.
