B2B Marketing Forum 2026: Austria’s Premier Event

February 12, 2026 Priya Shah – Business Editor Business

VIENNA – The Austrian Dialogue Marketing Association (DMVÖ), in partnership with MOMENTUM Wien, will host the inaugural B2B Marketing Forum on April 23, 2026, at the Haus der Ingenieure in Vienna. The event aims to bring together leading thinkers, marketers, and decision-makers from Austria’s business-to-business sector.

The forum will focus on performance-oriented marketing strategies designed to build trust, foster sustainable relationships, and deliver long-term value, according to organizers. With the increasing influence of artificial intelligence, automation, and data-driven marketing, the event will address the challenges and opportunities facing B2B brands.

The program will include keynote speeches and panel discussions covering modern B2B marketing, lead generation, B2B branding, data-driven marketing, and multichannel strategies. Attendees will also have access to case studies demonstrating the practical application of data-driven approaches, brand building, and innovative tools within the B2B market.

Confirmed speakers include Gerhard Kürner, founder of 506.ai; Wilfried Lechner, Country Head of Marketing & Communication at Wienerberger; Nicole Schlögl-Slavik, Head of Marketing and Product Management Brief & Werbepost at the Austrian Post; and Peter Felsbach, Head of Group Communications & Spokesman of voestalpine. Ricardo-José Vybiral, CEO of the KSV1870-Gruppe, Peter Rosenkranz, Founder of the digital agency media4more, Alexandra Vetrovsky-Brychta, Chief Growth Officer at CELUM and President of the DMVÖ, Lorenz Thaden, Founder and Managing Director of Seiten-Werk, Florian Fischer, Chief AI Officer, Chief Marketing Officer and Chief AI Officer, at SlopeLift, Gabriele Schöngruber, Sales & Marketing Transformation Manager at Agrana and Lukas Hetzendorfer, Head of Revenue Growth at the digital agency otago are also scheduled to speak.

Tickets for the B2B Marketing Forum 2026 are priced at €390 (excluding VAT), with a discounted rate of €290 (excluding VAT) for DMVÖ members. Registration is currently open.

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