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aventura’s Reunion Tour Celebrates Bachata’s Rise from Dominican Barrios to Global Stage
NEWARK, NJ - Aventura delivered a high-energy performance Tuesday evening at the Prudential Center, marking a potential final chapter for the group that revolutionized bachata and propelled it into the mainstream. The concert, featuring hits like “Dile al Amor,” “Un Beso,” “Todavía Me Amas,” and their 2021 collaboration with Bad Bunny, “Volví,” underscored the genre’s remarkable journey from its humble beginnings to a global phenomenon. The show culminated in a guest appearance from Judy Santos for a performance of “Obsesión.”
For decades, bachata faced challenges gaining widespread recognition. However, the genre’s popularity has surged in recent years, even attracting artists outside the Latin music world, such as The Weeknd, who are now experimenting with its distinctive sound.
Bachata’s ascent began in the late 1980s, gaining traction across the Dominican Republic thanks to pioneering artists like blas Durán.The release of Juan Luis guerra’s landmark album “Bachata Rosa” in 1992 further cemented the genre’s place in the national consciousness. By the mid-1990s, bachata crossed borders, finding a foothold on the East Coast of the US with artists like Luis Vargas, Anthony Santos, Raulín Rodriguez, Frank reyes, and Zacarias Ferreira - all of whom would later collaborate with Aventura.
But it was aventura, formed in 1996 as Los Tinellers, who truly broke the mold. The group was the first to boldly infuse bachata with elements of R&B, pop, hip-hop, and reggae, transforming a style once known as bolero campesino into a sound appealing to a wider American audience.The concert served as a powerful reminder of this impact, with attendees passionately singing along to every lyric.
“On Tuesday night, I felt the emotion and immensity of all that as I watched a group I’ve been listening to since junior high school light up an entire arena,” one concertgoer noted.
The prudential Center was filled with a vibrant display of Latin American flags, with a particularly strong showing from the dominican community. Even non-Latine fans joined in, attempting the Spanish lyrics and embracing the signature side-to-side dance step. Romeo Santos,the group’s frontman,addressed the audience entirely in Spanish,offering special recognition to longtime Dominican fans.
The concert highlighted how far bachata has come as its origins in the barrios of the dominican Republic. Its enduring success is a testament to the dedication of artists who continue to prioritize the support of the Dominican community and its diaspora.
Johanna Ferreira is the content director for PS Juntos. With more than 10 years of experience, Johanna focuses on how intersectional identities are a central part of Latine culture.Previously,she spent close to three years as the deputy editor at HipLatina,and she has freelanced for numerous outlets including Refinery29,Oprah magazine,Allure,InStyle,and Well+Good. She has also moderated and spoken on numerous panels on Latine identity.
