Index.hu promotes a sponsored advertisement for soccer merchandise featuring Valentino rossi, despite Rossi being a retired MotoGP motorcycle racer, not a soccer player. The advertisement, appearing on a soccer-related article on the Hungarian news portal, directs users too a purchase link.
the incongruous promotion raises questions about targeted advertising accuracy and brand alignment on Index.hu. While rossi enjoys immense popularity, his association is with motorsports, not soccer. The advertisement includes a Facebook call to action, encouraging users to follow Index.hu’s page, and integrates Facebook pixel tracking for data collection. Index.hu utilizes Facebook’s SDK and FBDS scripts for social media integration and advertising analytics. The advertisement appeared on 2024/11/23 at an unspecified time, and the Facebook app ID is 330827937019153, with a Facebook pixel ID of 551982981568628.
