Apple’s AI Strategy: A Prudent Approach Amid Hallucination Concerns
Apple is navigating the complex landscape of artificial intelligence with a cautious strategy, prioritizing reliability and user experience over rapid deployment. This approach comes as the company grapples with concerns about AI hallucination and the need for meaningful improvements to its existing AI-powered services, such as Siri.
Large Language Model Development
Apple has been actively developing large language models (LLMs), including one with up to 150 billion parameters. Internal testing suggests that its performance is approaching that of recently released OpenAI models. However, there are currently no public plans for external release of this high-performance model.
- Apple has developed and tested various LLMs, including models with 3 billion, 7 billion, 33 billion, and 150 billion parameters.
- The 150B model is undergoing performance verification on an internal test platform called ‘Playground.’
WWDC and the 3B Ondivis Model
At the upcoming World Developer Conference (WWDC), Apple intends to release the relatively lightweight 3B Ondivis model to external developers. This move is designed to foster an AI-based custom app ecosystem.
Hallucination Concerns and Strategic Delays
Technical concerns about AI model hallucination and strategic service judgments within Apple management are contributing to the delay in launching the 150B model. Apple is currently withholding the introduction of an self-reliant AI chatbot service.
Apple is currently withholding the introduction of an independent AI chatbot service.
Siri’s Next-Generation improvement Model
The development of the next generation of Siri has also faced adjustments. Originally conceived as an ‘AI Agent’ with personalized services and iPhone app control using user data,the project has been newly developed by the Zurich Research Institute due to technological maturity limitations. The revised model is now targeted for launch in 2026.
WWDC Focus: Operating System Stability
This year’s WWDC will primarily focus on the design reorganization and stabilization of major operating systems such as iOS, macOS, and iPadOS, rather than extensive AI-related features. AI-related announcements are expected to be limited to battery management and developer tools.
AI-related announcements are expected to be limited to battery management and developer tools.
Addressing Past Missteps
Apple’s current approach is influenced by the reception of the ‘Apple Intelligence’ function last year, which was deemed inadequate by some. The company plans to streamline its announcement schedule, focusing only on features confirmed for release this fall.
This move is conscious of the liturgical liturgy that was inadequate after the ‘Apple Intelligence’ function last year.
Competitive Landscape
the question remains whether Apple’s cautious approach will allow it to keep pace with the rapid advancements of its competitors in the AI field.
It is unknown whether Apple’s prudent approach can catch up with competitors’ rapid AI technology progress.
