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Apple’s Foldable Entry Set to Challenge Samsung’s Market Dominance

July 23, 2026 Rachel Kim – Technology Editor Technology

Apple is preparing to enter the foldable smartphone market with projections to capture a significant 25 percent share of worldwide shipments within its first year, according to market analyses cited by Yahoo Finanzas and Pisapapeles. This expected entry is set to alter the competitive landscape, introducing new pressure on established sector leaders.

Samsung Faces Market Share Contraction

Samsung, which has long dominated the foldable device sector, is projected to see its market share decline to 32 percent following the introduction of Apple’s device, according to reports from Pisapapeles and Notebookcheck.org. Despite this impending drop in relative market dominance, Mobile Time Latinoamérica reports that Samsung will maintain its overall leadership position in the foldable smartphone category during this transition.

Industry Shocks and Competitive Shifts

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