Apple Music Introduces Liquid-Inspired Brand Identity
Apple Music Introduces Liquid-Inspired Brand Identity With Black-and-White Visuals
Apple officially introduced a new brand identity for Apple Music, featuring black-and-white visuals and a liquid-inspired aesthetic paired with the Liquid Glass interface. The rebrand arrives alongside software updates including iOS 27.2 and macOS 27.2, following the earlier debut of a new Apple Music logo and app icon.
The Tech TL;DR:
- Apple Music is rolling out a brand identity overhaul featuring a black-and-white color scheme, replacing the previous red visuals.
- The updated visuals were created by playing sound through a container of water to vibrate liquid at musical frequencies, placed behind the brand elements.
- The new design elements appear in beta builds of iOS 27.2 and macOS 27.2, and will be released in software updates.
Apple Uses Vibrating Water to Create New Visuals
In a YouTube video detailing the project, Apple explained that the new visuals were made by sound. The production process involved playing audio through a container of water so that the liquid moved at the frequency of the notes, with Apple Music brand elements positioned behind the vibrating water. British record producer Fred Again and NEST Acoustics partnered with Apple on the project. The refreshed aesthetic matches the Liquid Glass interface introduced in updates such as iOS 26 and macOS Tahoe. The Music app icon now features a black-and-white color scheme, showing a black logo on a white background in light mode and a white logo on a black background in dark mode.
Introducing a new identity for Apple Music, physically shaped by an original composition from @fredagainagain1 and NEST Acoustics. pic.twitter.com/LFXLIfexPL
Software Rollout and Companion Venue Opening
The updated logo and brand elements surfaced in beta 3 of macOS 27.2 and iOS 27.2. The full rebrand will release with software updates expected next week. The visual refresh coincides with the opening of Apple Music Hall, a 600-capacity spatial audio venue located in London’s Battersea Power Station designed to host intimate performances.
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