Apple Event: March 4, 2026 – New Macs, iPads & iPhone 17e Rumors

Apple has scheduled a “special Apple Experience” event for March 4, 2026, in Novel York City, the company announced Monday. The invitation, extended to members of the press, deviates from Apple’s typical product launch event branding.

The event comes as Apple prepares a significant product refresh across its entire lineup, including Macs, iPads, and iPhones, according to recent reports. Bloomberg News reported that Apple is aiming to kick off 2026 with a range of new devices, signaling a busy year for the tech giant. The Hans India also reported on the upcoming launches.

Among the anticipated products is a new, more affordable MacBook, slated for release in March 2026, powered by the A18 Pro chip. Evrim Ağacı reported on this forthcoming budget-friendly laptop. Alongside this, Apple is expected to unveil an updated MacBook Air featuring the M5 chip, as well as higher-complete MacBook Pro models equipped with both M5 Pro and M5 Max processors. New Mac displays are also rumored to be in development.

The iPhone lineup will see the introduction of the iPhone 17e, a potentially more accessible model. IPad updates include a base-level iPad with the A18 chip, an iPad Air powered by the M4 chip, and a refresh of the iPad Pro line. 9to5Mac first reported on the March 4th event.