Apple Event: Foldable iPhone Ultra, iPhone 18 Pro, and New CEO Debut
Apple is scheduled to stream its latest hardware event today, Wednesday, at 10:00 a.m. California time—corresponding to 7:00 p.m. Norwegian time—from Apple Park, according to reporting. Titled “Surprise and Shine,” the presentation marks the first keynote led by John Ternus, who took over as toppsjef after Tim Cook on September 1, after Cook managed the role for fifteen years.
The Foldable iPhone Ultra Debut
The primary attraction of today’s event is expected to be Apple’s first foldable smartphone, widely anticipated to carry the name iPhone Ultra, according to reporting. Industry reports place the anticipated starting price at 2 099–2 299 dollar, making it the most expensive phone in the company’s lineup. Specifications cited in leaks point to a book-design configuration comparable to competitor devices, featuring an external screen measuring 5.3 to 5.5 inches and an internal display spanning 7.6 to 7.8 inches.
This hardware category places Apple into a market segment already populated by established competitors. Samsung has produced foldable phones since 2019 and currently offers the Galaxy Z Fold8, which measures 4.5 millimeters thick when unfolded and weighs 201 grams. Additionally, Xiaomi introduced its Xiaomi 18 Fold at the IFA trade show, featuring a 6 000 mAh-batteri, a Leica camera, and proprietary silicon. While Samsung and Xiaomi have defined this form factor over multiple generations, Apple enters the space with device dimensions that align closely with existing models.
Changes to the iPhone 18 Pro Lineup
For the professional tier, leaks and beta source code point to three primary upgrades for the iPhone 18 Pro models: a main camera equipped with a variable aperture, a reduced Dynamic Island, and Apple’s new A20 Pro chip built on a 2-nanometer process alongside the company’s proprietary C2 modem, according to reporting. Four color options are reportedly planned, including a dark cherry red.
A significant departure from tradition is the reported absence of a standard iPhone 18 model at today’s event. According to reporting, Apple has shifted the release window for the baseline model to the spring of 2027, leaving today’s mobile presentation focused entirely on the Pro tier and the new foldable device.
Accessories and Next Steps
Alongside the mobile announcements, Apple is anticipated to unveil the Apple Watch Series 12 and the Watch Ultra 4, with a possibility of updated AirPods 5, though that particular rumor remains less certain. The presentation is pre-recorded and will be broadcast free of charge on apple.com and the company’s official YouTube channel.