Alfa Romeo Pursues Options to Restore Signature Front-End Styling
Milan, Italy – October 13, 2025, 07:48:15 CEST – Alfa Romeo is actively seeking solutions to reinstate its distinctive front license plate placement following a regulatory shift requiring a centrally mounted plate on the new Tonale model. The move signals the automaker’s commitment to preserving a key aesthetic element long associated with its brand identity.
The change stems from evolving European regulations prioritizing automated number plate recognition systems, necessitating a standardized central position for vehicle registration plates. While the upcoming Tonale will comply with this requirement, Alfa Romeo representatives have confirmed the company is working to regain approval for its preferred decentralized mounting style on future vehicle designs. This pursuit impacts Alfa Romeo’s design language and brand recognition, potentially influencing future model aesthetics and consumer appeal.
According to a spokesperson for the Italian manufacturer, “Work is underway to gain the right to move the front license plate on future products.” The outcome of these efforts remains uncertain, leaving the future of Alfa Romeo’s signature front-end look in question. The company is exploring alternative engineering and design approaches to meet both regulatory standards and its established brand characteristics.
