AirTags Reduce Airline Lost Luggage by 90% – Here’s How

If you aren’t using an airtag to track yoru luggage when you travel, you’re seriously missing out. New data shows that Apple’s Find My system dramatically reduces the chance of an airline losing your luggage.

you really should travel with an AirTag

The stats were first shared in a press release last month by SITA,an air transport communications and data technology company. Apple also shared the statistic in its own press release earlier this month, touting its ecosystem of services.

SITA explains that,in general,most bags are successfully returned to airline passengers.

A small percentage, however, are never recovered and are deemed “truly lost.” For bags with an AirTag, however, the number of “truly lost” bags decreases by 90%.

The data is based on SITA’s WorldTracer system, which is an automated baggage tracking platform used by all of the major airlines.

Additionally, SITA says that airlines using this AirTag feature have seen a 26% reduction in recovery time of delayed bags.

These stats show that you really should have an AirTag attached to or hidden inside your luggage when traveling.

How the feature works

Apple first launched this capability with iOS 18.2 in December 2024. The feature lets you generate a link in the Find My app for a lost AirTag, which can then be shared with other people. Using the link, the other person (or the airline) can see a web