BURBANK,CA – disney is bolstering its direct-too-consumer marketing efforts with a newly created Affiliate Marketing Specialist role,signaling a heightened focus on performance-based partnerships to drive subscriptions and revenue across its streaming platforms. The position, recently posted, reflects a broader industry trend of entertainment giants leveraging affiliate networks to expand reach and acquire customers cost-effectively.
The Affiliate Marketing Specialist will be responsible for developing and executing affiliate marketing strategies for Disney+, Hulu, and ESPN+, working closely with affiliate partners to optimize campaigns and track performance. Key responsibilities include identifying and recruiting new affiliates, negotiating commission structures, creating marketing assets, and analyzing data to improve ROI.
This move comes as Disney navigates an increasingly competitive streaming landscape, facing pressure to demonstrate sustained subscriber growth and profitability. Affiliate marketing offers a scalable and measurable way to achieve these goals, rewarding partners only for triumphant conversions. The role’s focus on data analysis and optimization underscores Disney’s commitment to data-driven marketing strategies.
The position requires a bachelor’s degree and 2+ years of experience in affiliate marketing,digital marketing,or a related field. Familiarity with affiliate marketing platforms, strong analytical skills, and a passion for the Disney brand are also essential. The role is based in Burbank, California.
