Actors‘ Trust: Historic Charity Rebrands to Meet Modern Industry Needs
London,UK – The Actors’ Benevolent Fund,a cornerstone of support for the UK’s performing arts community for nearly 150 years,has officially rebranded as Actors’ Trust. The change signifies a major evolution for the charity, expanding its services to address the increasingly complex needs of actors and stage management professionals in the 21st century.
The rebrand, encompassing a new logo and a significantly broadened scope of support, comes after extensive feedback from industry members.Key to this evolution is a heightened focus on mental health, alongside increased financial assistance.
“This name remains authentic to our aims and activities, indicates the longevity of the organisation and is in line with thousands of other charities that use the well-known and respected word ‘trust’,” explained alison Wyman, Chief Executive of Actors’ Trust. “We also felt that this modernised identity would better reflect the evolution of services that we now offer.”
For generations,the charity – originally founded in 1882 – has provided crucial financial grants. Now,Actors’ Trust is extending that support to encompass a wider range of challenges. Financial aid will be available to those unable to work due to major life events,and the charity is actively piloting preventative workshops and webinars covering social,financial,career,and health wellbeing.
Recognizing the meaningful mental health pressures within the performing arts, Actors’ Trust is launching a extensive wellbeing initiative. This includes wellbeing workshops tailored for industry professionals, a vital partnership with Shout offering 24/7 mental health support via text, and financial assistance towards therapy costs where appropriate.
The rebrand follows the
