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“A unique bet” – Borås Tidning

Local Newspaper Celebrates Nearly 200 Years of Journalism

A venerable publication in Sweden continues to thrive, connecting with readers daily via digital and print platforms. This established news source has been a cornerstone of the community for generations, evolving to meet the challenges of a changing media landscape.

A Legacy of News

Since 1826, this newspaper has been delivering news to its audience. While digital journalism has expanded the reach to over 100,000 readers each day, the newspaper continues to value its print edition. The publication provides in-depth coverage of sports, culture, and local events, promoting public debate through its opinion pages.

“Borås Tidning has been a friend in everyday life for almost 200 years, but also a sharp, brave and independent force in local democracy.”

— Statement from the paper

The percentage of Americans who get their news from print newspapers has declined significantly in recent years, down to about 10% in 2023 (Pew Research Center).

Focus on the Community

This local paper has a longstanding commitment to serving its readers. It strives to offer both factual reporting and an opportunity for open discussion. The paper’s dedication to local issues has made it an important part of the area’s civic life.

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