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Bageteria Bistro (BB) is adapting its strategy to appeal to Generation Z, a demographic that prioritizes speed, authenticity, digital fluency, and visual appeal. To meet these expectations,the company is investing in self-service kiosks,mobile applications,and the modernization of its branches. BB is also experimenting with its product offerings,with its latest innovation being “Wrap.” This new product caters to the growing demand for lighter, healthier, yet flavorful options, and there are plans to introduce a gluten-free version in the future. Furthermore, BB is directing investments towards content specifically designed to engage younger audiences.
As emphasized by Cichoň, simply offering a quality product is no longer sufficient. Businesses must now create engaging experiences, communicate in a manner that resonates with their target demographic, and actively participate in their world. Cichoň highlighted BB’s collaborations, noting a partnership with the fashion brand SECT! last autumn and a current initiative that merges gastronomy with gaming through Tobias Schubert.
A crucial element of BB’s strategy also involves nurturing its workforce.For the past three years, BB has been running its proprietary educational program, the Academy of System Gastronomy. This initiative is designed to enhance the skills of its operational staff and cultivate future leaders within the company.
Cichoň explained that the Academy embodies BB’s commitment to elevating professionalism within the gastronomic sector and integrating contemporary methodologies into the management of its culinary concepts. He added that the program systematically trains future mid-level managers for the Bageteria network, equipping them with a extensive understanding of both operational procedures and the company’s core values and long-term objectives.
