Netflix confirmed it utilized artificial intelligence (AI) to generate a complex visual effect in its science fiction series, “El Eternauta,” marking the first public acknowledgement of AI’s use in a completed production for the streaming giant. The scene, depicting the collapse of a building in Buenos Aires, was created using AI tools by Netflix’s internal visual effects department, Eyeline Studios, and went largely unnoticed by viewers.
Ted Sarandos, co-chief executive of Netflix, revealed the use of AI during an investor meeting, stating the technology allowed for the rapid and cost-effective creation of complex effects. “Usando herramientas impulsadas por IA, pudieron lograr un resultado increíble con una velocidad notable,” Sarandos said, as reported by Cadena SER. He emphasized that the goal is to provide creators with “better tools” rather than replace human workers, noting benefits in pre-visualization, shot planning, and visual effects production.
The implementation of AI in “El Eternauta” allowed Netflix to complete the visual effects sequence ten times faster than traditional methods, according to Sarandos. This speed was critical, as “El coste de los efectos especiales sin IA simplemente no habría sido viable para una serie con ese presupuesto,” he stated, as reported by El Confidencial. The use of generative AI was initially reported by The Verge on July 18, 2025.
Netflix’s decision to employ AI is part of a broader trend within the audiovisual industry, as highlighted by Infobae. The company views AI as an opportunity to enhance content creation, not simply reduce costs. The scene generated by Eyeline Studios demonstrates how AI can redefine the boundaries of digital art and visual storytelling in popular content.
The move comes as Netflix seeks to maintain its position in the competitive streaming market. While the company has not detailed future plans for AI integration, the successful implementation in “El Eternauta” suggests further adoption of the technology is likely. MSN reported that Netflix is already exploring ways to personalize series content using AI, including altering dialogue and product placement.
Sarandos stressed that the use of AI is intended to augment the perform of creative professionals. “Esto es gente real haciendo trabajo real con mejores herramientas,” he said, according to Cadena SER. The creators involved in the project reportedly expressed satisfaction with the results achieved through AI-assisted visual effects.
