O뚜기 is accepting applications for the 29th annual Sweet Home Family Cooking Festival, to be held on April 25th at the Busan Cinema Center. The competition, now in its 29th year, is the largest family cooking competition in South Korea, having hosted over 3,600 families and 13,500 participants to date.
This year’s competition marks the first time the festival will be held in Busan, a move intended to broaden O뚜기’s reach to customers nationwide and promote the value of its ‘Sweet Home’ brand, according to the company. The theme of the competition is “Busan Sweet Home Menu featuring Busan’s representative ingredients and O뚜기 products.” Families are tasked with creating original dishes that creatively combine local ingredients with O뚜기 food items.
A total of 100 families will be selected to participate. Applications will be accepted online through the O뚜기 official website from 10:00 AM on February 23rd to 8:00 PM on March 15th. Submissions will be judged based on the submitted recipe and accompanying statement of purpose, with the final selection announced on March 20th.
Participation requires a 30,000 won entry fee, which will be entirely donated to the Korea Heart Foundation. The festival will award a total of 15.5 million won in prizes. The O뚜기 Award will grant one family 5 million won in cash, whereas two families will each receive 2 million won as the Sweet Home Award. Three families will be awarded 1 million won in O뚜기 Mall mileage as the Family Cooking Award. In the special awards category, one family will receive a Hong Kong travel voucher worth 3 million won for the ‘Happy Moment Award,’ and five families will each receive 100,000 won in O뚜기 Mall mileage as a special prize.
All participating families will likewise receive admission tickets to KidZania for four people and a welcome gift. O뚜기 officials stated that the festival has been held for 29 years to promote a healthy food culture among families and that they expect the Busan event to provide a greater opportunity for direct communication with customers.
