A limited-edition “Joke Bear” cushion, part of the Kuji 3.0 series from the Nagano Market in Seoul, is currently being offered for KRW 30,000 (approximately $22.40 USD) according to an online listing.
The cushion, described as “Sleepy Bear 3ㅅ3” and “unopened,” is part of a larger collection of merchandise featuring the popular “Joke Bear” character created by illustrator Nagano. The Nagano Market, both a physical store in Seongsu, Seoul, and an online retailer, specializes in goods related to Nagano’s creations, including “Chiikawa” and “Mogura Corokke,” alongside the “Joke Bear.”
The listing on eBay indicates the item originated from a Nagano Market Kuji, a type of Japanese raffle or lottery, specifically the “2nd place” prize from the Kuji event. Shipping costs from the seller in Seoul, South Korea, are listed at $40.00, bringing the total cost to approximately $88.14 USD or €74.80 EUR.
Nagano Market as well offers a range of other “Joke Bear” merchandise, including crew socks, caps, knapsacks, and long-sleeved t-shirts, though many items are currently sold out. A mini mascot plush version of the “Joke Bear,” featuring a muscular design, is available for €34.95. This plush includes a ball chain for attachment to bags or other items.
A recent YouTube review showcased the Nagano Market store in Seongsu, highlighting the availability of Korean-exclusive items and Kuji draws. The store, located at 97 Yeonmujang-gil, Seongdong-gu, Seoul, opened on February 13th, 2026.
