A growing consumer boycott targeting major technology companies is underway, spurred by concerns over their collaboration with U.S. Immigration and Customs Enforcement (ICE). The “Resist and Unsubscribe” campaign, initiated by marketing professor Scott Galloway, calls for participants to cancel subscriptions and delete apps from companies deemed to be enabling ICE operations.
The boycott gained momentum following controversial ICE actions in Minnesota earlier this year, where federal agents shot and killed two U.S. Citizens in January, igniting protests nationwide. Galloway framed the boycott as a strategic economic strike, arguing that financial pressure is the most effective means of influencing policy.
“The most potent weapon to resist the administration is a targeted, month-long national economic strike — a coordinated campaign that attacks tech companies and firms enabling ICE — to inflict maximum damage with minimal impact on consumers,” Galloway wrote on the boycott’s official website, ResistandUnsubscribe.com.
The primary list of companies targeted includes Amazon, Apple, Google, Microsoft, Paramount+, Meta, Uber, Netflix, OpenAI, and X (formerly Twitter). These companies are described as having “outsized influence over the national economy.” A secondary list identifies “active enablers of ICE,” including AT&T, Comcast, Charter Communications (Spectrum), Dell, FedEx, Lowe’s, The Home Depot, Marriott, and UPS.
Participants are encouraged to take concrete steps such as unsubscribing from services, deleting apps, and sharing their actions on social media using the hashtags #resistandunsubscribe and #resistICE. Galloway is actively amplifying boycott participation through his Instagram account, @profgalloway, utilizing the “Add Yours” sticker feature.
Recent reports confirm that several tech companies have received subpoenas from the Department of Homeland Security (DHS) related to posts critical of ICE. According to reporting from Inc.com and Gizmodo, Meta, Google, and Reddit have all complied with DHS requests for user data concerning individuals expressing opposition to ICE. This development has further fueled the boycott’s momentum, with participants citing concerns about privacy and corporate complicity in government surveillance.
The boycott comes amid a broader trend of consumer activism targeting large corporations. A separate, parallel movement is calling for boycotts of Amazon, Google, and Netflix, among others, for a variety of reasons, as reported by the Asheville Citizen Times.
Amazon’s Ring, a home security company, recently cancelled a partnership with the company Flock following backlash over a Super Bowl advertisement, as reported by CNBC. While not directly related to the ICE boycott, this incident demonstrates the increasing scrutiny faced by major corporations regarding their business practices and public image.
