South Korean game publisher Krafton reported record annual revenue of KRW 3.32 trillion ($2.26 billion) for the year ending December 31, 2025, a 22.8 percent increase year-over-year. The company’s financial results, released today, show operating profit reached KRW 1.05 trillion ($720.4 million) over the same period.
The revenue breakdown reveals KRW 1.2 trillion came from PC gaming, KRW 1.7 trillion from mobile, KRW 42.8 billion from console, and KRW 358.5 billion categorized as “others.” The PUBG: Battlegrounds franchise was a key driver of this growth.
Krafton stated that PUBG: Battlegrounds achieved its highest annual revenue on PC platforms, growing 16 percent year-over-year. The company also highlighted the success of recent releases inZOI and Mimesis, both of which surpassed 1 million sales since their respective launches in March and October 2025.
PUBG Mobile also contributed to the overall positive performance, expanding its user base through new themed modes, and updates. Krafton noted that cross-platform collaborations between PUBG Mobile and its PC/console counterparts reinforced a “virtuous cycle” across the entire PUBG IP franchise, contributing to long-term growth.
Looking ahead, Krafton reaffirmed its commitment to becoming a leader in artificial intelligence (AI) innovation. The company plans to prioritize “future-facing AI innovation” and focus on “delivering new gameplay experiences powered by AI and innovation across production and live service operations.” This follows the recent debut of generative AI companions designed to exhibit “human-like” behavior.
Krafton outlined a “long-shot approach” to AI technology, intending to leverage its core gaming capabilities to explore opportunities in “Humanoid Robotics.” The company believes in-game play and interaction data could serve as “high-quality training data” for these new ventures. Internal restructuring is also planned to incorporate AI-driven automation.
The company intends to evolve PUBG into a “gameplay platform” through a planned upgrade to Unreal Engine 5 and expanded support for user-generated content (UGC). The transition to current-generation consoles, slated for late 2025, is also intended to improve performance, frame rates, map loading speeds, and graphical quality. The launch of the PUBG UGC project will allow players to create and share custom experiences, beginning with a new Team Deathmatch-style mode in Custom Matches.
Krafton also plans to pursue both large-scale mergers and acquisitions (M&A) to secure new intellectual property (IP) and smaller-to-mid-scale M&A transactions to boost value by acquiring IPs with high growth potential. Strategic equity investments and second-party publishing agreements are also under consideration. Currently, Krafton is developing 15 new projects, supported by newly recruited creative leadership and smaller development teams.
New titles in development include Subnautica 2, Palworld Mobile, Dinkum Together, and NO LAW, as Krafton aims to strengthen its IP lineup across various genres and platforms. The company’s 2025 roadmap also prioritizes enhancing the live service experience by integrating key elements from Normal Matches into Ranked play, reducing the gameplay gap between the two modes.
