This is a snippet of HTML code representing a paywall/subscription prompt from le Figaro,a French news outlet. Let’s break it down:
Overall Structure:
The code defines a div with the class fig-premium-paywall, indicating this is a section designed too persuade users to subscribe. It seems tailored to appear when someone is trying to access content they need a subscription for.
Key Components:
* Image (<img> tag): Displays an image (likely Le Figaro’s logo or an image related to their 200th anniversary). The alt text is “Le Figaro” and the image has a class suggesting it’s fully loaded (fig-img--complete fig-img).
* Title & Subtitle (<p> tags): “Le Figaro célèbre ses 200 ans” (“Le Figaro celebrates its 200th anniversary”) is the headline. The subtitle, “Offre anniversaire : 2€/mois pendant 200 semaines” (“Anniversary offer: 2€/month for 200 weeks”) advertises a special promotional subscription price.
* “Already a subscriber?” link (<a> tag): Provides a link for existing subscribers to login.
* The href attribute points to a login page. It includes various parameters:
* client=horizon_web: Likely identifies the web client/platform.
* type=main: Indicates the login is for the main website.
* redirect_uri: Specifies where the user should be redirected after successful login (in this case, back to the article page: https://www.lefigaro.fr/sports/football/ligue-1/les-notes-de-psg-lille-dembele-magique-doue-inconstant-giroud-discret-20260116)
* The data-js-gtm attribute suggests Google Tag Manager (GTM) is used to track user interaction with this link (e.g.,clicks).It contains facts about the event, custom categories, actions, and labels for analytics.
Purpose:
This code snippet displays a modal or pop-up to users who attempt to view premium content on Le Figaro’s website. It encourages them to subscribe with a limited-time offer and provides a login option for existing users. The GTM tracking allows Le Figaro to measure the effectiveness of their paywall and subscription offers.
In short, it’s a standard online paywall implementation. It’s designed to convert readers into paying subscribers, a common practice for modern news organizations.
