Wyoming Allocates $15 Million to Attract Professional Rodeo Cowboys Association
Cheyenne,Wyoming – The Wyoming State Legislature has approved a $15 million allocation in its draft budget to incentivize the Professional Rodeo cowboys Association (PRCA) to relocate to Wyoming,signaling a important push to bolster the state’s tourism and economic progress. The move comes after indications that the PRCA is seeking a new home due to limited space and evolving political conditions in its current location of Colorado Springs, Colorado.
The motion to approve Governor Mark Gordon’s request for the funds was made by Senator Mike Gierau (D-Jackson) and seconded by Senator Ogden Driskill (R-Devils Tower). The state funding will be matched by Cheyenne LEADS, a local economic development organization, further sweetening the deal for the PRCA.
The potential relocation was first reported in November, highlighting the PRCA’s need for expansion and a more favorable surroundings. After nearly five decades in Colorado Springs, the organization has outgrown its current facilities and is facing a changing political landscape.
During legislative discussions, Representative Jeremy Haroldson requested details on the funding sources, while Representative Abby Angelos (R-Gillette) expressed a preference for a separate bill to allow for broader input from lawmakers and communities potentially interested in hosting the PRCA. Despite these concerns, Angelos acknowledged the merit of the proposal, stating, “It’s not a bad idea… I just really want to here what the body thinks.”
Senator gierau emphasized the urgency of the situation,noting the governor’s strong support for the initiative and the potential for the deal to fall through if delayed. He cautioned against prolonged debate, citing recent instances of legislative reversals, such as the recent decision regarding the state’s Business Council.
Senator Driskill underscored the unique chance presented by the PRCA’s potential move, noting that multiple states, including Texas, are actively competing for the organization’s presence. He drew a parallel to the economic impact of Cheyenne Frontier Days, which draws significant tourism revenue to the state. “Look at how much taxpayer money from Colorado comes to Cheyenne Frontier Days every year,” Driskill stated. “It’s the exact same principle.”
The funding for the PRCA incentive will come from Wyoming’s lodging tax, a visitor-funded revenue stream earmarked for tourism promotion. Representative Haroldson clarified that the funds are specifically designated to support and advance tourism within the state.
Discussions arose regarding the nature of the funding source,with some referring to it as a “slush fund.” However, Senator Gierau refuted this characterization, emphasizing that the funds are allocated through a defined process for tourism-related projects, such as trail development and the shooting sports complex. He also pointed out that the lodging tax revenue has historically yielded a $10 return for every $1 invested in tourism.
Ultimately,the committee voted to include the $15 million allocation in the legislature’s budget draft,with no dissenting votes.
The PRCA’s move to Wyoming is projected to bring approximately 85 high-paying jobs to the state, and also generate economic activity through the construction of a new museum and headquarters. The relocation is viewed as a significant win for Wyoming’s economy and a testament to the state’s identity as the “Cowboy State.”
