Yahoo Updates Data Practices for Personalized Advertising in Europe
DUBLIN, Ireland – December 6, 2025, 08:46:20 GMT – Yahoo is informing users across Europe of updates too its data practices, detailing how it utilizes precise location data, IP addresses, browsing history, and search queries to deliver tailored advertising and content. The changes, outlined in a newly presented consent notice, aim to comply with evolving privacy regulations and provide users with greater control over their personal details.
These updates impact anyone using Yahoo services within Europe, including platforms like Yahoo Finance, Yahoo Mail, and Yahoo News. The company leverages collected data not only for personalized experiences but also to measure advertising effectiveness, analyze audience demographics, and refine its service offerings. Users are now presented with clear options to either accept these data practices, reject them entirely, or customize their privacy settings.
Yahoo clarifies that it, as part of the Yahoo-konserni (Yahoo group), employs these data collection methods to enhance user experience and provide relevant content. Individuals who decline consent will still be able to access Yahoo services, but may encounter less personalized advertising and content recommendations. Users can modify their preferences at any time through privacy and cookie settings available on Yahoo websites and applications. Further details regarding Yahoo’s data handling procedures are available in its privacy policy and cookie policy,accessible via links provided within the consent notice.
