Yahoo Updates Data Practices,Offers Users Greater Control Over Personal Facts
HELSINKI,Finland – 2024/10/27 14:35 EET – yahoo is informing users of updates to its data practices,providing increased openness and control over how personal information is collected and used for advertising and content personalization. The changes, detailed in a recent notice to users, come as data privacy regulations continue to evolve and consumer awareness of online tracking grows.
Yahoo, a component of the Yahoo group, utilizes data – including precise location information, IP addresses, and browsing/search history – for analytics, targeted advertising, content delivery, ad performance measurement, audience research, and service advancement. Users are now being presented with options to manage these preferences, reflecting a broader industry trend toward user empowerment regarding data. This update impacts Yahoo users across its platforms,including sports.yahoo.com, and aims to comply with evolving European Union data privacy standards.
Users can choose to reject the use of cookies and personal data for these expanded purposes by selecting “Hylkää kaikki” (Reject all). Alternatively, they can customize their settings via “Hallitse tietosuoja-asetuksia” (Manage privacy settings). These choices can be modified at any time through links found on Yahoo’s websites and applications.
Further details regarding Yahoo’s data handling practices are available in its privacy policy (https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_987e1aae-bb17-4596-9470-2a044e2c47e8&userType=NON_REG) and cookie policy (https://sports.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_987e1aae-bb17-4596-9470-2a044e2c47e8&userType=NON_REG).
