Yahoo Updates Data Practices for Personalized Advertising in Finland
HELSINKI, Finland – 2024/02/29 14:35 CET – Yahoo is informing Finnish users about its data collection adn usage practices, detailing how precise location data, IP addresses, browsing history, and search queries are utilized for targeted advertising and content personalization.The update comes as data privacy regulations continue to evolve and consumers demand greater transparency regarding their online information.
Yahoo, a component of the Yahoo group, leverages this data not only to deliver customized advertising and content but also to measure advertising effectiveness, analyze audience demographics, and refine its service offerings. Users in Finland are now presented with choices regarding the use of their data for these purposes,impacting how they experience Yahoo’s platforms and services. This shift reflects a broader industry trend toward user control and data minimization.
Users have three primary options: except all data usage, reject all non-essential data usage by selecting “Hylkää kaikki” (reject All), or customize their preferences through “Hallitse tietosuoja-asetuksia” (Manage Privacy Settings). These choices apply to both Yahoo’s websites and applications.
Individuals can modify or withdraw their consent at any time via links within Yahoo’s privacy and cookie settings,or through the dedicated privacy management dashboard. Further details regarding Yahoo’s data handling practices are available in its privacy policy and cookie policy, accessible through links provided to users. These policies outline the scope of data collection, the purposes for which it is used, and the rights users have regarding their personal information.
