Moscow,Idaho – Ashley HomeStore will open a new location in Moscow,Idaho,at Palouse Place,near Old Navy and across from the University of Idaho. the store will serve customers in Moscow and nearby Pullman, Washington, expanding Broad River Retail’s footprint in the Inland Northwest.
The Moscow store represents the company’s second retail location in the region, complementing the three-floor Ashley store and Outlet currently opening in Spokane, Washington. Broad River Retail operates 34 retail locations and employs over 800 people.The company ranked No. 37 on Furniture Today’s Top 100 U.S. Furniture Retailers list this year.
“This expansion into Moscow reflects our long-term commitment to the Inland Northwest,” said Manny Rodrigues, president and chief operating officer of Broad River Retail. “Moscow’s energy, culture and deep sense of community make it an ideal home for Ashley. We’re honored to bring the No. 1 name in home furnishings to the region and to create an unmatched guest experience that helps turn houses into homes.”
The new store will feature Ashley’s 7.0 showroom concept, an open, lifestyle-focused layout showcasing full room collections. It will offer furniture and décor for bedrooms, dining rooms, living rooms, and youth spaces, as well as a Sleep Shop with brands including Tempur-Pedic, Stearns & Foster, Sealy, Purple, Nectar and ashley Sleep.
“Idaho’s business-pleasant climate and population growth make it an exciting time to expand here,” said Charlie Malouf, CEO. ”Our Moscow Ashley store complements our investment in Spokane and allows us to deliver a seamless experience across Idaho and Washington.”
The Moscow store will be supported by Broad river Retail’s new Spokane-area distribution center and is expected to create approximately a dozen jobs in retail sales, leadership, visual design, and operations.
Founded in 2003 and headquartered in Fort Mill, South Carolina, Broad River Retail is a privately held company.
