Yahoo Updates data Practices, Giving Users More Control Over Personal Facts
DUBLIN, IRELAND – December 4, 2025, 17:44:51 GMT – Yahoo is updating its approach to user data, providing individuals with increased transparency and control over how their information is used for advertising and content personalization. The changes, announced today, detail how Yahoo and its partners utilize cookies and personal data – including precise location data, IP addresses, and browsing/search history – for analytics, targeted advertising, and service advancement.
As part of the Yahoo-konserni (Yahoo Group), the company is responding to evolving privacy expectations and regulations by offering users clearer choices regarding data usage.These updates impact anyone who uses Yahoo’s websites and applications, possibly influencing the relevance of content and advertisements they encounter online. Users now have the option to reject the use of cookies and personal data for these additional purposes, or to customize their privacy settings.
The updated policy explains that Yahoo leverages this data to deliver tailored advertising and content, measure ad and content performance, analyze audience segments, and improve its services. Users can decline all such data usage by selecting “Hylkää kaikki” (Reject all). Alternatively, they can manage their individual preferences through “Hallitse tietosuoja-asetuksia” (Manage privacy Settings).
Yahoo emphasizes that users can revoke or modify their consent at any time via links found within its privacy and cookie settings, and also within its data management panels. Further details regarding Yahoo’s data practices are available in its privacy policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_7cf0055a-7737-4b14-a6e8-6d59db089361&userType=NON_REG] and cookie policy [https://www.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_7cf0055a-7737-4b14-a6e8-6d59db089361&userType=NON_REG].
