Fashion with a Purpose: AIDES‘ Grande Braderie de la Mode Returns this Winter
Get ready for a winter wardrobe refresh that makes a difference! The AIDES association’s Grande Braderie de la Mode is back, offering discounts of up to 70% on clothing and accessories from beloved brands, all while supporting the fight against HIV/AIDS.
The sale will take place from December 4-7 at the magasins Généraux in Pantin, and December 11-14 at Docks Village in Marseille, transforming both locations into havens for ethical and affordable fashion.
This biannual event isn’t just about scoring astonishing deals; it’s a direct contribution to AIDES’ vital work. Each edition raises approximately €300,000, funding crucial resources like over 50,000 rapid screening kits and 1.5 million condoms.
This year’s event boasts support from a stellar lineup of brands including Agnès B.,Ysé,Maison kitsuné,Sessùn,and APC. Leading the charge as sponsor is Alexandre Mattiussi, founder of AMI Paris, who emphasizes the opportunity to “find unique pieces at bargain prices, while helping to fight the HIV/AIDS epidemic.”
The sale’s visual campaign, created by BETC agency and photographer Roberto badin, powerfully illustrates the event’s mission, using clothing racks to form a striking red ribbon anamorphosis - a symbol of resistance and a reminder of the ongoing fight.
Despite medical advancements, the need for continued support remains critical. Currently, an estimated 200,000 people live with HIV in France, with 10,000 unaware of their status due to lack of screening. Recent studies also reveal persistent stigma, with one in ten French people believing those with HIV should be isolated.
every euro spent at the Grande Braderie de la Mode directly combats these challenges, funding prevention and screening programs.
Entry to the sale is just €2, available for purchase online. Don’t miss this chance to shop sustainably, support a vital cause, and update your winter wardrobe with incredible finds.
