Yahoo Updates Data Practices, Giving Users More Control Over Personalized Advertising
FINLAND - 2024/02/29 15:26:54 EET – yahoo is informing users of updates to its data practices regarding the use of personal information for advertising and content personalization. The changes provide users with greater transparency and control over how their data-including precise location data, IP addresses, and browsing history-is utilized.
These updates come as data privacy regulations continue to evolve globally and as consumers increasingly demand more agency over their personal information. The changes affect all users of Yahoo services, including those accessing platforms through websites and applications. Users are now presented with options to either accept the use of their data for personalized experiences, reject all such usage, or customize their privacy settings. The core of the update centers on how Yahoo, as part of the Yahoo-konserni, leverages data for analytics, targeted advertising, content delivery, audience research, and service growth.
Specifically, Yahoo utilizes this data to deliver tailored advertising and content, measure the effectiveness of advertising campaigns, understand user demographics, and refine its services. Users who choose to decline the use of their data for these purposes may experience less relevant advertising and content.
Users can modify their preferences at any time through links found within Yahoo’s privacy and cookie settings, accessible on its websites and applications.Further details regarding Yahoo’s data handling practices are outlined in its privacy policy (https://legal.yahoo.com/ie/fi/yahoo/privacy/index.html) and cookie policy (https://legal.yahoo.com/ie/fi/yahoo/privacy/cookies/index.html).
