Jo Malone Launches Winter Fragrance Collection, Tapping into a Desire for Sophisticated Scents
LONDON – December 4, 2025, 12:46:14 GMT – Jo Malone has unveiled a new collection of winter fragrances, including a Cypress & Grapevine scented candle and curated holiday sets, designed to appeal to consumers seeking more complex and nuanced scents as the colder months arrive. The launch signals a shift towards bolder olfactory experiences within the luxury fragrance market, offering a departure from traditionally lighter seasonal aromas.
The collection arrives as demand for premium home fragrance and personal scents continues to rise, particularly during the holiday season.Industry analysts predict a 7% increase in luxury fragrance sales globally this quarter, driven by a consumer desire for self-care and creating comforting atmospheres at home. Jo Malone’s new offerings aim to capture a segment of this market by providing a “curated ecosystem” of scents,allowing customers to layer fragrances and create personalized experiences. The range includes options for hand washing and gifting, positioning the brand as a comprehensive source for winter fragrance needs.
The Cypress & Grapevine candle, available in a 200g size, is a key component of the new line. Alongside the candle, Jo Malone is offering a selection of holiday sets, providing customers with opportunities to explore and combine different fragrances. The brand suggests these pairings create a more “attitude and depth” to one’s scent profile.
