Polish Housing Market Faces Steep declines, Developers Launch Aggressive promotions
WARSAW – Poland’s housing market is experiencing a notable slowdown, with sales plummeting and developers resorting to significant price cuts and extended sales hours to attract buyers, according to a report from Gazeta Wyborcza. The downturn is impacting major players across the country, signaling a challenging period for the industry.
Leading developer ATAL Group saw its net profit fall by nearly 50% during the frist nine months of the year, registering PLN 131.6 million.Revenue also declined sharply, dropping 69% for Wrocławska lokum Developer Group, which delivered 56 premises – a 75% year-over-year decrease – and signed 85 advancement and preliminary agreements, down 31%. Murapol and Cordia have also reported substantial reductions in the number of units issued,with declines exceeding 20% and 15% respectively.
To counter the weakening demand, developers are implementing a range of promotional tactics. These include special events like Murapol’s “Housing Night of Low Prices,” featuring extended sales office hours and discounts. Significant price reductions are becoming increasingly common,exemplified by Vinci Immobilier in Warsaw,which lowered the price of a 56 square meter apartment by PLN 230,000 between July and november.
Despite the current difficulties, average apartment prices on the primary market are still 2.5% higher in 2025 compared to 2024. The largest year-on-year price increases were observed in the tricity (9.7%) and Bydgoszcz (8.7%). Conversely, Kraków and Warsaw experienced price declines of 2.8% and 0.08% respectively.
In October, approximately one in six developers adjusted their price lists, with 8.1% implementing price reductions and 7.1% increasing prices.
Source: “Gazeta Wyborcza”
