Yahoo Updates Data Practices, Giving Users More Control Over Personal Information
HELSINKI, Finland – November 30, 2025 – Yahoo is informing users of updates to its data practices, providing increased transparency and control over how their information is collected and used. The changes, effective promptly, detail how Yahoo and its partners utilize cookies and personal data – including precise location data, IP addresses, and browsing history – for analytics, personalized advertising, content recommendations, and service development.
These updates come as data privacy concerns continue to grow globally, and as regulations like the EU’s General data Protection Regulation (GDPR) demand greater user consent and control. The changes impact all Yahoo users in Europe and possibly beyond, affecting how they experience Yahoo’s suite of services, including Yahoo Sports, News, and Mail. Users now have clearer options to manage their data preferences and understand the implications of sharing their information.
yahoo explains it leverages this data to tailor advertising and content, measure ad performance, conduct audience research, and improve its services. Users are presented with options to either accept all data usage, reject all non-essential tracking, or customize their privacy settings through a dedicated “Manage Privacy Settings” portal.
the company emphasizes that users can revoke or modify their consent at any time via links found within Yahoo’s privacy and cookie settings,accessible on its websites and applications. Further details regarding Yahoo’s data handling practices are available in its updated Privacy Policy and Cookie Policy, accessible through links provided to users.
Yahoo is part of the Yahoo Group.
