Yahoo Updates Data Practices, Giving Users More Control Over Personal Details
HELSINKI, FINLAND – November 30, 2025, 09:53:59 EET – Yahoo is informing users of updates to its data practices, providing increased clarity and control over how their information is used for advertising and content personalization. The changes, detailed in a newly presented consent notice, outline how Yahoo and its partners leverage cookies and personal data - including precise location data, IP addresses, and browsing history – for analytics, targeted advertising, and service progress.
These updates arrive amid growing global scrutiny of data privacy and evolving regulations like the EU’s Digital Services Act. The changes impact millions of Yahoo users across Europe and globally, offering them granular options to manage their data preferences. Users now have the ability to reject the use of cookies and personal data for these additional purposes,or to customize their settings through a dedicated privacy management tool. Failure to act will be interpreted as consent to the described data usage.
Yahoo is part of the Yahoo Group. The company utilizes data to deliver tailored advertising and content, measure ad and content performance, conduct audience research, and improve its services. According to the notice, this data collection includes information obtained through cookies and other tracking technologies, as well as precise geolocation data.
Users can withdraw their consent or modify their choices at any time by accessing the privacy and cookie settings or data privacy dashboard on Yahoo websites and applications. Further details regarding Yahoo’s data handling practices are available in its privacy policy and cookie policy, accessible via links provided in the consent notice.
