Yahoo Updates Data Practices, Offering Users Greater Control Over personalization
November 30, 2025, 06:00:49 EET – Yahoo is informing users of updates to its data practices, detailing how it utilizes precise location data, IP addresses, browsing history, and search facts for analytics, personalized advertising, and service development.The changes, outlined in a new consent notice appearing on Yahoo properties, provide users with more granular control over how their information is used.
These updates come as data privacy regulations continue to evolve globally and consumer awareness of data tracking increases. The revised policy impacts Yahoo users across its platforms, including Yahoo Mail, News, Finance, and shopping. Individuals are now presented with options to either accept the broadened data usage, reject all such practices, or customize their privacy settings. The core of the update centers on leveraging data not only to deliver services but also to measure ad performance, understand audience demographics, and refine future product offerings.
According to the notice, Yahoo, as part of the Yahoo-konserni (Yahoo Group), employs this data to deliver tailored advertising and content.Specifically, the company states it uses the information to analyze trends, assess the effectiveness of marketing campaigns, and conduct research into user groups. Users can manage these preferences through dedicated privacy and cookie settings accessible on Yahoo websites and within its applications.
The company directs users to its comprehensive Privacy Policy and Cookie Policy for detailed information regarding its data handling procedures. Users can revoke or modify their consent at any time through these settings.
