Yahoo Updates Data Practices, Offering Users Greater Control over Personalization
FINLAND – 2024/02/29 14:57 EET – Yahoo is informing users of updates too its data practices, providing increased transparency and control over how their facts is used for advertising and content personalization. The changes, detailed in a recent notice, outline how Yahoo leverages data – including precise location and IP addresses, alongside browsing and search history – to deliver tailored experiences and measure advertising effectiveness.
As part of the Yahoo-konserni (Yahoo Group), the company utilizes this data for analytics, enabling customized advertising and content, assessing ad and content performance, understanding audience demographics, and refining its services.These updates come amid growing user awareness and regulatory scrutiny surrounding data privacy, offering individuals more agency over their digital footprint. The changes impact all Yahoo users in the European Union and potentially beyond, as the company aims to comply with evolving data protection standards.
Users now have three clear options: accept all data usage, reject all non-essential tracking, or customize their privacy settings thru a dedicated management tool. Selecting “Hylkää kaikki” (Reject All) will limit the use of cookies and personal data for the purposes of personalization and targeted advertising.
Further details regarding Yahoo’s data handling practices are available in its updated Privacy Policy and Cookie Policy, accessible via links provided to users. Individuals can modify their consent or preferences at any time through privacy settings within Yahoo’s websites and applications.
