Yahoo Updates Data Practices, Giving Users More Control Over Personalized Advertising
FINLAND – November 27, 2025 – Yahoo is informing users of updates to its data practices, providing increased transparency and control over how their data is used for advertising and content personalization. Teh changes, effective immediately, detail how yahoo leverages precise location data, IP addresses, browsing history, and search queries to deliver tailored experiences and measure advertising effectiveness.
these updates come as data privacy concerns continue to grow globally, and as regulations like the EU’s Digital Services Act place greater emphasis on user consent and data control. the changes impact all Yahoo users in Europe, offering them granular options to manage how their personal data is utilized. Users can now opt-out of data collection for personalized advertising and content, or customize their preferences through dedicated privacy settings.
Specifically, Yahoo utilizes collected data for analytics, to deliver customized advertising and content, to measure the performance of advertising and content, to research audience segments, and to develop its services. Users are presented with the option to ”Reject all” such usage, or to “Manage privacy settings” for a more tailored approach.
Yahoo emphasizes that users can revoke or modify their consent at any time via links found within its websites and applications. Further details regarding Yahoo’s data handling practices are available in its updated Privacy Policy and Cookie Policy, accessible through links provided to users.
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